HOOV

09-12-2023

Title: HOOV

Relation: Senior Capstone Project

Year: 2023

Timeline: 12 Weeks

Focus Areas

Footwear Design

Design Research

Prototyping

3D Modeling

Brand Language

A Global Perspective

In today's interconnected world, experiencing different cultures and landscapes is more accessible than ever before. Travel not only broadens our horizons but also deepens our understanding of the world and our place within it. The project to create a globe that highlights where you've been was born out of a passion for exploring diverse cultures and a desire to create a tangible reminder of these experiences. By bringing together the physicality of a globe with the connectivity of a mobile app, the project seeks to celebrate the richness of global diversity and inspire others to embark on their own adventures.

Global Literacy

A significant issue highlighted by studies is the lack of geographic awareness and global competence among individuals, particularly in the United States. Research indicates that a large percentage of young Americans struggle to locate countries on a map, including those where the US military is engaged. For example, a National Geographic study revealed that only 17% of young Americans could find Afghanistan on a map. This lack of geographic knowledge has broader implications, as highlighted by a 2003 report from a US Strategic Task Force of Education Abroad, which warned that the country's ignorance of global geography posed a serious national-security threat. The project aims to address this deficit by creating a tangible and engaging way for individuals to learn about the world around them and track their own global journeys.

Visually Tracking Travel

Advertising plays a significant role in influencing seniors' footwear choices, often highlighting the features of shoes with aggressive tread patterns designed for outdoor activities. While these shoes may seem appealing and promote a sense of adventure, they can be impractical for everyday use, especially on indoor surfaces like carpet. Seniors should be mindful of advertising's influence and prioritize footwear that meets their practical needs for stability and safety in various environments.

Advertising heavily impacts seniors' footwear choices, often emphasizing shoes with rugged treads for outdoor activities. However, these shoes, while appealing and adventurous, may not be ideal for daily wear, particularly on indoor surfaces like carpet. Seniors should consider practicality over advertising hype, opting for footwear that offers stability and safety across different environments.